Create Meaningful Moments for your donors

Nonprofit Storytelling Pro:

Get expert eyes on your fundraising before your donors ever see it.

Your next appeal is going to make money or leave money on the table. Right now you don't know which.

That's the problem Nonprofit Storytelling Pro fixes.

You bring us whatever you're about to send. The year-end appeal. The major donor email you keep rewriting. The donor report sitting in your drafts. My team and I work through it with you and show you what's working, what's missing, and what to fix, while there's still time to fix it. Then you send it.

Most training hands you ideas and walks away. Pro is the opposite. You bring the message that's already due, and we help you get it ready to raise money.

The appeal had a monumental response.

Janet Kleyn, President & CEO, Agape Villages Foster Family Agency

I followed the process, trusted the feedback, and it worked. The appeal had a monumental response. We got more checks, more forms back, gifts from people who hadn't given in years, and increased gifts from current donors.

The system we run on your work

Every fundraising message has three parts: Story, Offer, Ask.

The story makes the donor care. The offer shows what their gift does. The ask invites them to give. Weaken any one of the three and the whole message leaks money.

We work all three with you, on real campaigns, until you can run this on anything you send without us.

What you get

Live help all year. Bring drafts, fundraising plans, and problems and get real feedback from Chris, Josh, and guest coaches from the Nonprofit Storytelling Conference stage.

Review before it goes out. Expert eyes on your appeals, major donor asks, reports, and campaigns before donors see them, while you can still fix them. Once it's in the mail, the mistakes are permanent and so is the lost revenue.

The library. Over 1,000 training videos covering major donors, monthly giving, direct mail, galas, grants, bequests, new donors, board work, and more, including every session from twelve years of the Nonprofit Storytelling Conference.

Quick Starts. So you never drown in that library. "I'm writing an appeal this week." "I need new donors." "We're planning an event." Click, watch, apply. We already pulled the best trainings for each one, so you get what you need in minutes.

New friends who get it. Fundraisers working through the same problems you are.

How it works

Everything runs through the Pro app, on your phone and your laptop.

Three live Zoom sessions a week.

Coaching and Review Sessions, Tuesdays and Fridays. Bring drafts, plans, and problems. We sharpen your appeals, emails, and campaigns on screen and coach you through whatever you're stuck on. Submit your own work or just watch. Either way you learn what's working right now.

Write It Wednesday. A dedicated hour to write your fundraising alongside other fundraisers doing the same. No review, no coaching. Just protected time and good company so the work actually gets done.

Between sessions, we're with you in the app Monday through Friday. Stuck mid-draft or need a quick gut check, post it and get an answer fast so you never stall waiting.

The Relaxed Shoulders Fundraising Plan

We'll help you build a Pro Fundraising Plan ... and it's not your ordinary kind of plan.

Most fundraising plans are really just calendars. They tell you when the appeal goes out, when the newsletter is due, when year-end starts. What they don't tell you is what to say, what to build, what to fix, what story to find, or how today's work connects to the rest of the year and the year after.

A pro plan does something different.

A pro plan changes how you feel on Monday morning. You sit down and already know what you're working on and why it matters. The appeal in front of you connects to the newsletter before it and the campaign after it.

You stop waking up to a new fundraising emergency every few weeks. You stop treating every appeal like a fresh start. You stop wondering if you're doing the right thing, because you already decided, and the plan tells you what's next.

That's what we help you build in Pro. A fundraising plan that fits the needs of you and your organization. It's a fundraising plan you can relax into.

Our fundraising is easier

Eric Steigerwald, Senior Director of Marketing & Program Development, Bring Magic to Kids in Hospitals

Before, every appeal felt like we were starting from scratch. Now our fundraising is easier, clearer, and more focused. We don't have to reinvent the wheel every time we write an appeal.

The guarantee

Join, do the work with us, and if you don't raise back several times what you put in, we keep coaching you for free until you do.

Either your fundraising pays for Pro many times over, or we keep working until it does.

We more than tripled...

Jenny Darlington-Person, Executive Director, Arts Council of Placer County

We followed Chris and Josh's advice and met our goal. In fact, we more than tripled, if not quadrupled, what the same campaign did last year.

The Pro levels you can join

Pro Campaign Accelerator, $2,800 for 90 days

For the one campaign coming up fast. We diagnose it, shape it, and strengthen the story, offer, and ask, so the campaign you can't afford to guess on actually lands. Includes 90 days of Pro for one member. Apply the $2,800 toward a full year if you continue.

Pro Core, $6,000 for 12 months

Help all year with the real work on your desk. Live support, campaign reviews, and the full library for one team member.

Pro Plus, $10,000 for 12 months

Everything in Core for two team members, plus a Farmhouse Intensive for both of you. Two days in person where you don't sit and listen, you build. Most people leave with a finished year-end appeal, a major donor ask, and a plan for the year, surprised by how much they got done and how much fun they had. Built for the pair who runs your fundraising: a director and a fundraiser, a fundraiser and a communications lead, a founder and a board chair.

"Being at the farmhouse and dedicating two days to deep learning has been worth every nickel. I now have a calendar that will guide my work instead of reacting to whatever comes up next. The planfulness of this experience has been a gift."
- Tess DeGeest, Executive Director, Anoka-Hennepin Educational Foundation

Pro Strategic Partner, $85,000 per year

For a few organizations a year where better fundraising communication is worth hundreds of thousands over time. Private strategy, priority campaign and message support, and direct access for up to five people on your team all year.

Who it's for

You, if you're responsible for raising money and want someone in your corner while you do it.

Not you, if you want someone to write your fundraising for you. The point isn't to replace you. It's to make you the fundraiser your organization needs.

Join Pro

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