If Your Story Had a Tail, Would It Wag?
This booklet makes sure your story is ready to move hearts — and raise money.
If your story doesn’t make someone smile, tear up, or feel something—it’s not ready.
The Tail-Wagging Story Test gives you a simple, emotional checklist to make sure your fundraising story actually connects.
No guesswork. No fluff. Just the essential questions that turn “meh” messages into stories that move donors to give.
Use it before you hit send. Or risk sending a story no one remembers.
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If you liked this QuickApply guide, you’re going to love what’s next.
We’ve tucked a few more QuickApply guides below that pair perfectly with this one. Each one is short, practical, and designed to make your fundraising easier (and more effective). Think of it like having a cheat code for the hard stuff.
Go ahead—scroll down and grab what you need.
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