How to Segment Your Donors

Are you a victim of poor donor communications?​

Do you communicate to everyone in your database the same way?

You can't craft a compelling story if you don't know who you're talking to.  Effective storytelling starts with matching your message to your audience.

"When we don't segment our messaging, we set ourselves up for failure."

STEVEN SHATTUCK

In the video below, Steven Shattuck from Bloomerang shares some of his favorite strategies for segmenting your donors and other people in your database.

You'll learn:

  • the 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • One of Steven's favorite ways to segment donors - one that has the potential to turn casual donors into major donors.

Grab a pen and paper.  This video is packed with strategies and tips on how to communicate with your donors on a more meaningful level.

Come meet Steven in person.  He's presenting at this year's conference. To get a ticket and more details - click here.

Meet Steven in person.

Meet Steven at the 2017 Nonprofit Storytelling Conference.  If you can't make it to the conference in person, get the videos.  Each of the presentations will be recorded on video.  

Click the button below to get a ticket or the videos.