How to Segment Your Donors
Are you a victim of poor donor communications?
Do you communicate to everyone in your database the same way?
You can't craft a compelling story if you don't know who you're talking to. Effective storytelling starts with matching your message to your audience.
In the video below, Steven Shattuck from Bloomerang shares some of his favorite strategies for segmenting your donors and other people in your database.
- the 4 basic ways to segment your donors.
- How to get off the donor acquisition treadmill
- How to improve your donor retention rates
- One of Steven's favorite ways to segment donors - one that has the potential to turn casual donors into major donors.
Grab a pen and paper. This video is packed with strategies and tips on how to communicate with your donors on a more meaningful level.
By the way, if you are looking to get a great database/CRM for keeping track of your donors, then check out Bloomerang - click here
Check out Bloomerang's donor database tools - click here
Also, come to the Nonprofit Storytelling Conference. If you can't make it to the conference in person, get the videos. Each of the presentations will be recorded on video.
Click the button below to get a ticket or the videos.