Nonprofit Story Tour in Easley South Carolina - Nonprofit Storytelling Conference

Julie Capaldi in the Nonprofit Story Tour bus in


What happens when you lose 65% of your donor base in one year? 

That's what happened to Julie Capaldi at the United Way of Pickens County.

In today's episode, you're going to learn what Julie did to turn her organization around and become an amazing success.  I'll give you a hint.  Storytelling played a big part.

Get out something to take notes with. You're going to want to write down "SST" and what it stands for.

Julie also tells you about her unique "Gratitude Report".  Donors love it, and so will you.  It's very creative and all about storytelling.

You're also going to hear two separate examples of storytelling in action.  The first one is about a woman who was moved to donate $20,000 right there on the spot.  She hadn't even been asked!!!   The second is about a man who never gave a donation to the United Way even though Julie had been asking him for 20 years.  Then one day Julie told him a story that changed his mind.  He now donates regularly.  Find out what story changed his mind.

Watch the video below. 

If you haven't signed up for future episodes of the Nonprofit Story Tour, please do so.  We're driving all over America and filming episodes for you.  Sign up below the video.

Learn how to tell better stories and connect with donors.
Come to this year's Nonprofit Storytelling Conference
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In each episode you'll discover storytelling strategies and techniques you can use to better connect with donors and supporters. ​ Become part of the Nonprofit Story Tour family.

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The following sponsors helped make the Nonprofit Story Tour possible.  
Please visit their websites by clicking on their names.  Thank you.