5 ways to make stories relatable

The key to engaging your donors with a story is to make the story relatable.

With a relatable story, your donors will be able to see themselves as part of the solution to the problem your nonprofit exists to solve.  When they see themselves as a solution, they are more likely to donate to you.

In the video below, Leah Eustace will show you five ways you can make your stories relatable to your donors.  These five ways will help you to better engage your donors, and raise more money.

If you'd like to learn more about storytelling and nonprofit communications, then come to this year's Nonprofit Storytelling Conference. Click here