Nifty Fifty Fridays
50 Strategies for Nonprofit Event Planning
Events, events, events! For many organizations, event fundraising is a significant portion of their annual revenue. Here are 50 strategies to make planning your next fundraising event super smooth! And to take a deeper dive into event fundraising (and all forms of fundraising), come to the Nonprofit Storytelling Conference!
1. Define Your Goals: Clearly identify what you want to achieve with the event.
2. Budgeting: Establish a clear budget and ensure every aspect of the event stays within it.
3. Establish a Timeline: Map out a timeline for all planning activities.
4. Identify Target Audience: Understand who you want to attend and tailor the event to their preferences.
5. Choose a Suitable Venue: Find a venue that's accessible, appropriate, and within your budget.
6. Create a Backup Plan: Prepare for unexpected circumstances such as weather or last-minute cancellations.
7. Sponsorship Acquisition: Reach out to potential sponsors to support your event.
8. Effective Promotion: Use social media, email, and other marketing strategies to promote the event.
9. Volunteer Management: Recruit and manage volunteers effectively.
10. Engage Key Stakeholders: Engage board members, major donors, and other key stakeholders.
11. Create a Memorable Theme: A unique theme can help your event stand out.
12. Incorporate your Brand: Use the event to reflect and promote your organization's brand.
13. Make it Interactive: Interactive elements can make your event more engaging and memorable.
14. Registration Management: Implement a simple and efficient process for registration.
15. Offer Multiple Ticket Tiers: Consider offering different levels of ticket prices to attract a wider audience.
16. Ensure Accessibility: Ensure that your venue is accessible for all attendees.
17. Seating Plan: Plan a seating arrangement that fits the format and objectives of your event.
18. Choose the Right Date and Time: Consider your audience's availability when choosing the date and time.
19. Food and Beverage Planning: Cater to different dietary preferences and needs.
20. Delegate Responsibilities: Assign tasks to team members based on their skills and interests.
21. Post-Event Follow Up: Send thank you notes, surveys, or other follow-up communication.
22. Measure Success: Identify key metrics to evaluate the success of your event.
23. Procure Auction Items: If you're having an auction, make sure to secure compelling items.
24. Use Technology: Utilize event management software, social media, and other digital tools.
25. Maximize Networking Opportunities: Create opportunities for attendees to connect with each other.
26. Create an Agenda: Plan and share a detailed agenda with participants.
27. Health and Safety Considerations: Ensure you have plans in place to keep all attendees safe.
28. Incorporate Entertainment: This could include live music, performances, or keynote speakers.
29. Provide Value to Attendees: Make sure attendees walk away feeling the event was worth their time and money.
30. Document the Event: Hire a professional photographer or videographer to capture the event.
31. Incorporate a Fundraising Element: Even if it's not a fundraiser, there's usually room to include a fundraising component.
32. Provide Clear Information: Make sure attendees have all the necessary information about location, timing, etc.
33. Arrange Reliable Transportation: If the venue is remote, arrange for transportation.
34. Create an Event Checklist: To ensure nothing is overlooked.
35. Engage the Media: Use the event to garner media coverage for your cause.
36. Generate Pre-Event Buzz: Use content marketing and social media to build excitement before the event.
37. Attract VIPs: Try to attract industry leaders, celebrities, or local officials to boost your event's profile.
38. Personalize the Experience: Personal touches can make attendees feel special and appreciated.
39. Optimize Signage: Ensure your signage is visible, informative, and reflects your branding.
40. Stay Eco-Friendly: Consider the environmental impact of your event and try to minimize it.
41. Partner with Other Organizations: Collaborations can help share the workload and broaden your reach.
42. Offer Merchandise: Selling merchandise can raise extra funds and increase brand visibility.
43. Get Feedback from Attendees: Use surveys or informal conversations to gather attendee feedback.
44. Show Gratitude: Always thank your attendees, volunteers, staff, and sponsors.
45. Use Event to Gather Content: Testimonials, photos, and videos gathered at the event can be used in future marketing efforts.
46. Invest in Quality Audio/Visual Equipment: Good A/V can make a big difference in your event's success.
47. Communicate Regularly with Your Team: Keep everyone informed to ensure smooth execution.
48. Make Use of Local Resources: Use local vendors and talent to support your local economy.
49. Prioritize Diverse Voices: Make sure your event represents and speaks to a diverse audience.
50. Offer a Virtual Attendance Option: In today's digital world, it's beneficial to offer an online attendance option when possible.
Like what you see? Get Nifty Fifty Fridays delivered right to your inbox!
Click the green button to sign up.