Emotion-First Fundraising Stories: A Storytelling Guide on How to Capture Hearts and Inspire Donors to Give

If your story doesn’t start with emotion, it’s already losing donors. This guide teaches you how to lead with emotion so donors feel something immediately -- and give.

• Step-by-step storytelling formula for making donors care in the first sentence
• A library of emotional moments so you never run out of inspiration
• Swipe file of ready-to-use examples for appeals, thank-you letters, and social media

💡 Result? Donors will feel connected to your cause before they even finish reading.

The Immersive Ask Playbook: How to Write Fundraising Asks That Make Donors Feel Part of the Story

Transform your fundraising asks from generic to gripping. 

This guide teaches you how to pull donors into the story so they feel like they're personally delivering the solution.

• 5 plug-and-play formulas for crafting immersive asks
• Before & after examples showing how a traditional ask can become an immersive ask
• Where and when to use immersive vs. direct asks for maximum impact

💡 Result? Donors will see themselves in the story and feel compelled to give.

The Hidden Power of Villains in Nonprofit Stories: How to Use Conflict to Drive Donor Engagement

Every great story needs tension.

This guide shows you how to introduce a "villain" (problem, challenge, or obstacle) that donors will feel compelled to help defeat.

• The 5 types of villains in nonprofit storytelling -- and how to use them
• Plug-and-play villain-based fundraising examples
  

💡 Result? Your stories will be more gripping, more urgent, and more powerful.

The Tail-Wagging Story Test: A Simple Checklist to Ensure Your Story Connects & Inspires Donors to Give

Does your story make donors feel something?

If not, this one-page checklist will help you fix it in seconds.

• The 10-question test to see if your story is donor-ready
• How to make sure your donor is the hero (not your organization!)
• Easy tweaks that make a huge impact on donor engagement

💡 Result? Your stories will spark emotion, inspire action, and raise more money.

Powerful Details That Make Nonprofit Stories Unforgettable: How to Find and Use Small Powerful Details to Bring Your Nonprofit’s Stories to Life

The small details in your story make the biggest impact.

This guide shows you how to add tiny, vivid details that make donors feel like they’re inside the story.

• Copy-and-paste detail examples that bring stories to life
• Hollywood-inspired storytelling tricks for maximum emotional impact
• A checklist to make sure every story has the right details

💡 Result? Your stories will stick in donors’ minds long after they’ve read them.

Short-Form Fundraising Story Framework: The 6-Step Story Formula for Writing Appeals

A simple structure to follow every time you need to write a fundraising story.

• The perfect first sentence formula to hook donors immediately
• Step-by-step plug-and-play framework that works for appeals, emails, and speeches

💡 Result? Your stories will flow effortlessly and drive action.

Storytelling Openers: 125 Story-Based Openers to Use in Your Emails, Appeals, Social Media, & More

Stop wasting time trying to come up with the perfect subject line or teaser. This booklet gives you 125 ready-to-use storytelling openers that grab attention.

• Subject lines for emails that get opened
• Envelope teasers that make people want to open your appeal
• Social media headlines that stop the scroll and get engagement

💡 Result? Your fundraising messages will never be ignored again.

Spotting Stories That Raise More Money: A Nonprofit Professional’s Guide to Finding and Using Powerful Stories

The best storytelling strategies won’t help if you don’t have great stories. This guide teaches you how to spot the most powerful, donor-inspiring stories inside your nonprofit.

• Where to look for untold stories inside your organization
• A simple formula to identify powerful moments that inspire giving
• Story templates to help you structure and frame your best stories

💡 Result? You’ll never run out of great stories to share with donors.