Do you know the 40/40/20 rule when it comes to fundraising?
If not, then you may be missing out on donations. This video will help ensure that your appeals will bring in more money for your organization.
In this video, Jeff Brooks talks about the 40/40/20 rule and the 6 parts of a highly effective fundraising offer. And then he walks you through a real life example. He'll show you how to construct an offer that will resonate better with donors and potential donors.
Jeff works with some of the largest nonprofit organizations in America. The video you're about to watch is kind of like a mini course. It clocks in at just over 16 minutes but it's well worth the extra time you'll invest watching it. Please be prepared to take notes.
Come meet Jeff at the Nonprofit Storytelling Conference. He and donor communication expert, Tom Ahern, will be there. In fact, there's a whole track just on storytelling through direct mail.