How to Segment Your Donors for Greater Story Impact.
You may have a wonderful story.
If you tell your story to the wrong audience, it'll fall flat. You won't raise as much money as you could. This is where segmenting your audience is incredibly helpful.
In this video, Steven Shattuck will share 6 powerful segments to focus on. If you focus on just these 6 audience segments, you will raise more money. Steven puts a lot of emphasis on donor retention and segmenting your donors so that you are telling them the right story, at the right time. Once you do that, they feel more engaged and eager to give.
If you'd like to learn more about crafting powerful stories and engaging donors on a deeper level, come to this year's Nonprofit Storytelling Conference. For more information, click here.