The Secret to Fundraising Messages That Stand Out

 Most nonprofit fundraising messages get ignored.  Why? 

Because they sound just like every other fundraising message out there.  

If your emails, appeals, and social posts feel generic, predictable, or easy to scroll past, it’s not because your cause isn’t important—it’s because your messaging isn’t grabbing attention.  

But that changes today.

Introducing Own Your Weird - a free guide to making your fundraising messages stand out, get read, and inspire donors to take action.  

What You’ll Learn Inside

• The secret to instantly grabbing donor attention (hint: it’s NOT leading with a stat or mission statement) 
• How to break the pattern of boring fundraising messages—so donors actually want to keep reading  
• Proven formulas for writing compelling first lines—even if you don’t consider yourself a “creative” writer 
• Real-world examples of nonprofits using “weird” messaging successfully—so you can see how this works in action  
• Simple tweaks to make your emails, social posts, and appeals more engaging—without sounding gimmicky or unprofessional  

Why “Weird” Works in Fundraising  

Donors are bombarded with messages every day. They don’t open every email. They don’t read every appeal. 

But they do pay attention when something unexpected disrupts their pattern.  

Most fundraising messages start the same boring way:  

• “Every year, thousands of children go hungry…”  
•  “Our organization provides critical support for people in need…”  
•  “We rely on donors like you to continue our mission…”  

Instead, imagine your donor opening an email that starts with:  

• “It started with a goat in a taxi.”  
• “John didn’t believe in miracles. Until last Tuesday.”  
• “Imagine opening your fridge and finding… nothing.”  

Which one do you think they’re more likely to keep reading?  

That’s the power of “owning your weird.”  

You Don’t Have to Be a “Creative Genius” to Use This  

Own Your Weird is designed for nonprofit professionals who:  

• Want to raise more money but feel like their messaging is getting lost in the noise  
• Struggle to come up with fresh, engaging ways to tell their story  
• Need better subject lines, first lines, and hooks to make their fundraising emails and appeals work

Are you ready to shake things up and try something different?  Then download the booklet below.

The best part?

You'll get formulas and examples so you don’t have to start from scratch.

Download the booklet below (click the image).