Do donors make giving decisions based on how many people you've helped in the past?...how many meals you served...how many cats you saved...how many kids you educated?
If you said "Yes", then you need to watch this video with Tom Ahern. You'll learn how the human brain works and why your big trophy numbers are actually hurting your fundraising efforts.
This video is from a video series Tom and I put together called "Writing for Results".
Come join Tom at this year's Nonprofit Storytelling Conference. Get your ticket by clicking here.