From the Tactical Thursdays Vault
How to Tell Your Donor a Story of Need
with Steven Screen
If you want your donor to make a gift, the best story to tell is a Story of Need.
That’s because when you tell a Story of Need the right way, your donor knows exactly what her gift will do. And she feels great about making a difference.
In this video, Steven Screen walks you through the ingredients in a Story of Need -- and helps you put them together in a formula you can use over and over again.
You'll also get Steven's Story of Need Worksheet (to help you identify the best, most powerful story you can) AND you'll get an idea structure, so you can turn your story into a money raising e-appeal that you can send this afternoon.
Click the blue box below the video to download the files.
Oh, by the way -- this webinar is part of the Nonprofit Storytelling Conference's FREE weekly webinar series called Tactical Thursdays.
If you like what you see, sign up for Tactical Thursdays by filling out the form below. You'll get instant access to 50+ of lessons from the industry's best fundraisers.
Learn how to tell better stories and use them to raise more money
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