From the Tactical Thursdays Vault
How to Tell Your Donor a Story of Need
with Steven Screen
If you want your donor to make a gift, the best story to tell is a Story of Need.
That’s because when you tell a Story of Need the right way, your donor knows exactly what her gift will do. And she feels great about making a difference.
In this video (recorded for an episode of Tactical Thursdays), Steven Screen walks you through the ingredients in a Story of Need. And he helps you put them together in a formula you can use over and over again.
You'll also get Steven's Story of Need Worksheet and an 'idea structure'. These will help you identify a story of need and help you turn that story into a money raising e-appeal that you can send this afternoon. Click the blue button below the video to download the files.
So, fill out the form below and get started identifying the Story of Need that'll inspire your donors to give. You'll also get instant access to all 50+ episodes of Tactical Thursdays!
PS -- Steven teaches for about 18 minutes. Then there's a really engaging Q&A that you won't want to skip!
Like what you see?
Steven shared these tips on Tactical Thursdays, the FREE weekly e-learning series from the Nonprofit Storytelling Conference. When you fill out the form above, you'll get instant access to all 50+ episodes in the Tactical Thursdays library AND be signed up for next Thursday's episode (check your inbox in a minute for a link to the library).
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