From the Tactical Thursdays Vault
How to Tell Your Donor a Story of Need
with Steven Screen
If you want your donor to make a gift, the best story to tell is a Story of Need.
That’s because when you tell a Story of Need the right way, your donor knows exactly what her gift will do. And she feels great about making a difference.
In this episode of Tactical Thursdays, Steven Screen walks you through the ingredients in a Story of Need -- and helps you put them together in a formula you can use over and over again.
You'll also get Steven's Story of Need Worksheet (to help you identify the best, most powerful story you can) AND you'll get an idea structure, so you can turn your story into a money raising e-appeal that you can send this afternoon.
Click the blue box below to download the files.
PS -- Steven teaches for about 18 minutes. Then there's a really engaging Q&A that you won't want to skip!
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