How Creating and Leveraging Your Brand Story Can Be A Game-Changer for Your Nonprofit - Nonprofit Storytelling Conference

How Creating and Leveraging Your Brand Story Can Be A Game-Changer for Your Nonprofit

Trent Thompson
webinar presenter

Tammy Zonker
webinar presenter

Leverage your story.

The importance of effective storytelling is gaining serious momentum in the nonprofit community.  And, for good reason.

When done properly, a powerful and compelling brand story can literally be a game-changer for your nonprofit. It can improve your fundraising results and boost brand visibility.

A good story can build trust, and deepen existing relationships and forge new ones. An inspiring brand story can intrigue, engage and connect emotionally with your many audiences.

What’s more is your brand story can help you build and empower an army of brand ambassadors to share your story at the grassroots level and help make it top-of-mind.

What will you learn?

In this webinar, Trent Thompson and Tammy Zonker walk you through three steps to create your brand story as well as share some of the tools we used to create and leverage the brand story for The Children’s Center in Detroit.​

They also cover:

- An overview of the process and tools used by The Children’s Center to create its game-changing brand story, including: identifying your brand persona, developing compelling message maps and powerfully pulling it all together through your brand story.

- How leveraging their brand story changed everything for The Children’s Center in Detroit

- How Philanthropy and Marketing can partner to leverage your brand story to cultivate and strengthen donor relationships and maximize fundraising results​

If you want to learn more and talk with Tammy and Trent face-to-face, then join them at the 2016 Nonprofit Storytelling Conference.  Click here.

Download the Webinar Slides

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