Riding with Donna and Brett from the United Way of Greater Topeka,
in Topeka, Kansas
NONPROFIT STORY TOUR - EPISODE 7
How do you get to donors if there are gatekeepers in the way?
In today's episode, you'll meet Donna Swaffar and Brett Martin from the United Way of Greater Topeka. Their way of raising money is a bit different than how most nonprofit organizations raise money.
Here are some of the topics Donna, Brett, and I talk about:
- How they were able to grow individual donations by 10-30%
- One way to get past their donor gatekeeper problem
- Telling stories that aren't your typical feel good stories
- Showing donors their impact
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