Donors Are Wired to Help—You Just
Need the Right Story to Trigger It.
This guide shows you how to spark your donor's instinct to give.
People don’t need convincing—they need a moment that moves them.
HELP: People Are Wired to Help shows you how to create that moment.
It’s not about long stories or perfect stats. It’s about one vivid beat that hits the 'help reflex' hiding in every donor.
This guide shows you how to find it, shape it, and trigger it fast.
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If you liked this QuickApply guide, you’re going to love what’s next.
We’ve tucked a few more QuickApply guides below that pair perfectly with this one. Each one is short, practical, and designed to make your fundraising easier (and more effective). Think of it like having a cheat code for the hard stuff.
Go ahead—scroll down and grab what you need.
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