Charity Water on The Importance Of Storytelling
This video features Tyler Riewer, brand content lead for Charity Water.
He talks about focusing on hope instead of guilt, and also creating a sense of opportunity to change lives.
Some organizations focus their storytelling around dire situations that overwhelm their potential donors. They use guilt or shame to try and get a donor to give. These tactics can sometimes work in the short term, but often they lead to donor burn out and low retention rates.
If you'd like to learn how to tell stories that increase donor retention rates, and make donors feel really good, then come to this year's Nonprofit Storytelling Conference. For more information, click here.
Learn how to tell better stories.
Come to this year's Nonprofit Storytelling Conference.
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Charity: Water is by far the best at telling their story and, at the same time, making it the DONOR’S story than any other organization I know of! The message is joyful and relatable. Their “Journey” videos connect me to people on the other side of the world and, even when showing people in need and in the most difficult circumstances, they’re able to do it with dignity and respect, celebrating the triumphant spirit and value of each human being. For those of us in the nonprofit world, this is an organization worth studying.Reply