This video features Tyler Riewer, brand content lead for Charity Water.
He talks about focusing on hope instead of guilt, and also creating a sense of opportunity to change lives.
Some organizations focus their storytelling around dire situations that overwhelm their potential donors. They use guilt or shame to try and get a donor to give. These tactics can sometimes work in the short term, but often they lead to donor burn out and low retention rates.
If you'd like to learn how to tell stories that increase donor retention rates, and make donors feel really good, then come to this year's Nonprofit Storytelling Conference. For more information, click here.
Learn how to tell better stories.
Come to this year's Nonprofit Storytelling Conference.
For more information, click the button below: