Julie Capaldi in the Nonprofit Story Tour bus in
EASLEY, SOUTH CAROLINA
NONPROFIT STORY TOUR - EPISODE 14
What happens when you lose 65% of your donor base in one year?
That's what happened to Julie Capaldi at the United Way of Pickens County.
In today's episode, you're going to learn what Julie did to turn her organization around and become an amazing success. I'll give you a hint. Storytelling played a big part.
Get out something to take notes with. You're going to want to write down "SST" and what it stands for.
Julie also tells you about her unique "Gratitude Report". Donors love it, and so will you. It's very creative and all about storytelling.
You're also going to hear two separate examples of storytelling in action. The first one is about a woman who was moved to donate $20,000 right there on the spot. She hadn't even been asked!!! The second is about a man who never gave a donation to the United Way even though Julie had been asking him for 20 years. Then one day Julie told him a story that changed his mind. He now donates regularly. Find out what story changed his mind.
Watch the video below.
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