Talking with Tom Ahern in his hometown of
FOSTER, RHODE ISLAND

NONPROFIT STORY TOUR - EPISODE 11

How to connect with donors through direct mail.

In today's episode you'll meet Tom Ahern.  He is one of the most sought out donor communications writers in the world.  He's also a best selling author.  If you've been in fundraising for a while, then you probably have one or more of his books on your shelf.

You are going to learn a lot in this video.  So grab a pen and paper and take notes.

Here's what you'll learn:

• How to make your direct mail letters feel personal
• Why direct mail fails, and what you can do to improve your response rate - raising you more money
• What a holocaust survivor can teach you about what humans need
• You'll learn how to conduct a "YOU" test
• And you'll also learn what makes Tom break out in a cold sweat 

You'll get an inside look at what Tom does as he sits down to write one of his famous appeal letters.

Watch the video below. 

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